• emailsales@diantum.com

Candies Game

5 5 1 Product
Number of users
  • Description
  • Comment
  • Post a comment

Candies Game

An all-new, "sweeter" take on the classic "Beer Game".


Inspired by a 60s classic.

Candies Game is a gamification inspired by the classic “Beer Game”, ,first developed in the 1960s at the MIT (Massachusetts Institute of Technology) Sloan School of Management, U.S.A. The game demonstrates the complexity of the decision-making process when managing a business that, as part of a supply chain, aims to offer the highest level of service to its customers while incurring on the lowest possible operating costs. With an all-new functionality and the most advanced technology, it provides an exceptional tool for educators and students who wish to interactively and visually analyze key aspects of the world of operations.

Subject matter

The challenge is to attain the highest level of service with the lowest operating costs.

In this simulation, students take the role of a distributor at the intermediate node of a supply chain formed by the manufacturer, the distributor and the point of sale. They perform operations with customers, from whom they receive orders; and suppliers, from whom they receive products. The objective is to manage the supply chain as efficiently as possible, offering the highest possible level of service while incurring on the lowest possible operating costs. The game takes place in a time window of 40 periods of time, which simulate as many periods of activity of the distributor. As with any operating model of real life, in each period students receive the demand from their customers and, by means of orders, they request products from their suppliers, operating from the distribution warehouse. On each period, the system generates a random demand arising from the customer node, which varies within a certain threshold.

The rules of Candies Game set forth revenues for product sales, carry and stock-out costs, purchase costs and lead times. It may be played individually or in teams, and the game offers a wide range of real-time graphical information regarding the level of service delivered and the profit accrued in each period. The simulation is available for individual users and organizations, including companies, educational centers and business schools.

Administration module for educators

It allows for the degree of difficulty to be adjusted and logs individual player results.

Candies Game has an administration module that is specially designed to provide specific value-added functionalities to educators. More specifically, the administrator may modify the contents of the parameters that impact the game’s behavior for his group of students:

  • Suppliers’ product lead times
  • Demand variability thresholds
  • Players’ initial stock levels
  • Unit selling price
  • Unit opportunity cost
  • Unit inventory carrying cost
  • Unit purchase cost

This feature offers the instructor an ideal hands-on tool to explain the effect changes have across different operational variables of the gamification. For example, that of supplier lead times in the level of service and profit, testing whether it makes sense to pay more for the same product to a supplier that offers a shorter lead time, or comparing the effects of demand variability in stock management and profit.

It is recommended to encourage students to perform different playthroughs in which these parameters are assigned different values, increasing the difficulty and observing the impact on the level of service and profit graphs. Students may compete with each other to be the best.

Instructors also have access to the final result of each execution for each of the players in their group or instance; therefore, Candies Game may be used as an on-line evaluation tool.

Learning subjects

  • Demand
  • Lead times
  • Profitability
  • Service level
  • Stock control
  • Carry cost
  • Opportunity and ordering costs
  • Process variability
  • Supply chain bullwhip effect
List of the comments:
No comments have been posted yet.
You must be registered in order to post a comment


Applicable to all our gamification solutions:

  • Use by individuals or groups
  • Specific feature for educators
  • Different configurations and difficulty levels
  • Individual execution log
  • Ranking
  • Available languages: English / Spanish
  • Instructions and game rules
  • Learning topics
  • Teaching Note
  • Classroom and on-line training

Candies Game

The game demonstrates the complexity of the decision-making process when managing a business that, as part of the supply chain, aims to offer the highest level of service to its customers while incurring on the lowest possible operating costs.

  • Challenge: achieve the maximum level of service with the best possible profit and service level
  • 40 periods
  • Inventory management
  • Service level and profitability
  • Configurable parameters: lead time, initial stock level, demand variability, price

Sales Cyclum

Sales Cyclum is a gamification that illustrates the processes of the sales cycle and the BANT model (Budget/Authority/Need/Timeframe) as a method to qualify prospective customers. It shows the importance of adequate time management at each stage of sales activities: from the moment a new lead or prospective customer is identified, through the various business processes, until a sale is closed.

  • Challenge: achieve sales goals with the best business efficiency
  • The BANT model (Budget/Authority/Need/Timeframe)
  • Business activities detail in the sales cycle
  • Conversion rate and sales efficiency
  • Prioritization and time management
  • Configurable parameters: goals accomplishment level, simulation duration, active BANT model (YES/NO)

Candies Game

  • In-company education, schools of business, advanced education centres and universities
  • Operations and Supply Chain Management subjects and programs
  • Inventory Management and Logistics advanced training
  • MBA programs and executive education

Sales Cyclum

  • In-company education, schools of business, advanced education centres and universities
  • Marketing and Sales Management subjects and programs
  • Sales Force Training
  • MBA programs and executive education
  • Pay per use: no downloads or software installations needed
  • Available 24 x 7 x 365
  • Gamifications self-service provisioning

Buy On-line: easy and safe.

  • Per number of users
  • Per number of days
  • Starting date and time zone
  • Payment methods: Bank Transfer and Paypal
  • Immediate activation: you will receive the Access Code and the Administration PIN by e-mail. Also available in your customer area

We offer you the possibility of buying by an ordinary Off-line form

  • Contact us and we will send you an offer according to your needs
  • Payment methods: Bank Transfer
  • We activate the service and you receive the Access Code and the Administration PIN by e-mail

We provide our gamification technology solutions, applicable in a wide range of professional environments.

Our courses

We offer classroom and online courses including our gamification solutions. Training the trainers as an option.